Hi 👋🏽 I’m Zainab

📍 London, UK

I’m a Product Designer who focuses on creating intuitive, accessible and bold interfaces based on solid user research.

My design process

I take an agile and adaptive approach to design.

First, I research the area and gather pertinent information to aid the rest of the process.

Then I define the problem through qualitative and quantitative discovery.

Next, I ideate independently or as part of a team by getting rough ideas down on paper.

This leads to a smoother design process, and finally I review the product with users.

Throughout, I maintain a mindset of continual improvement and flexibility in response to changes in requirement, capacity, and understanding.

How can we enhance the visitor experience using augmented reality?

A UI concept which considers how the arts & culture industries could benefit from emerging technology.

How can we bring together an exciting emerging technology with classic industries?

A UI concept which considers how the online customer experience can be enhanced.

How can we use blue-sky thinking to eliminate pressures associated with homelessness?

An app design that focuses on how women can help each other through tough times.

How can we help people with sensory loss who struggle with accessible recipes and cooking instructions?

A web app design which helps people with sensory loss find confidence and independence in the kitchen.

How can e-commerce websites increase sales and reduce calls to the contact centre?

A case study on how the ZARA website can improve its user experience so that shopping for clothes doesn’t have to be a hassle.

To maintain and challenge my creative process and UI thinking, I regularly participate in UI challenges. Here are some of my favourite designs.

Amina Aweis, Web Accessibility Advocate, YouTube Creator and Software Engineer

Kieran Tudsbury Cert. RP, Careers & Business director at Love Circular